From their HQ in the countryside of Morocco, Beni connects 3,500 years of tradition with the pulse of today. The Beni Studio is an 8,000 square foot hub of craft – where 85 weavers work next to a sun-flooded courtyard, where the thump of hammers against wool fills the air, and where the Beni team explores new possibilities of an age-old art. It’s the purest expression of who we are.
Heritage Craft, Reinterpreted
Beni Rugs believe that the humblest natural materials are the foundation for the truest beauty, that the best things are worth waiting for, and that the welcome of a well designed home is one of life’s sweetest pleasures.