Jurande /ʒy.ʁɑ̃d/ the origins of which, can be traced back to the French Ancien Régime in the 1700s; A profession, known as a “corps de métier“, was constituted by the mutual oath which the masters lent to each other: oaths to not only observe regulations, but also an oath of solidarity and professional morality. Similar to the jurors who upheld and defended the professional morality of the members of a corporation, the brand, Jurande, reflects and represents originality and authenticity with a strong emphasis on exquisitely hand-crafted, fairly traded, ethnic items. In an attempt to revive a dying art of craftsmanship, Jurande is not just a brand, but an emotion celebrating indigenous artisanship across the world.
Jurande was founded by friends, Imane and Sayantani, in December 2019. They both share a passion for fair trade practices, and are further united in their love for indigenous handcrafted artisanship. Jurande is much more than the product, it is about giving voice to the very many artisans who create these exquisite items.