Kechart (My Rugy) was founded by Maalem Belaid and Aicha, who combined their love for art and passion for Marrakech to create a brand rooted in traditional Amazigh craftsmanship. Specializing in rugs, pillows, and home goods, Kechart uses natural wool and dyes, following ancient techniques passed down through generations.
Their work celebrates Morocco’s rich heritage while supporting sustainable and ethical production practices. By collaborating with local artisans, Kechart helps preserve traditional crafts and empowers communities. As a STEP partner, Kechart is committed to promoting responsible production and cultural preservation through their handcrafted creations.
