Based in Zurich and Marrakech, MRIRT creates hand-knotted Moroccan rugs made of 100% natural wool. After several years of research, Laila Fadaoui, MRIRT’s Swiss-born, half-Italian, half-Moroccan founder and designer, decided to specialise in the M’rirt style of rugs from the Middle Atlas Mountains and is focused on their origins and traditions.
M’rirt, Morocco, مريرت in Arabic or ⵎⵔⵉⵔⵜ in Central Atlas-Tamazight, is the home to the ancestral craft of weaving high-pile plush rugs with patterns created by knotted relief areas. MRIRT pieces are produced exclusively in the village where this style of rug-making originated. MRIRT is committed to the preservation of Moroccan craftsmanship, more precisely regarding the trade of rugs from the M’rirt region.
Laila Fadaoui thrives on creating deliberate and aesthetic designs. With MRIRT, she represents her roots and the core of Moroccan rug craftsmanship. She believes in the power of slow, sustainable creation and strives to produce unique, quality art pieces by uniting ancestral craft and modern-day innovation. In 2023, Fadaoui settled in Marrakech to continue her research into the traditional craft of M’rirt rug-making. This move allowed her to deepen her understanding and refine her skills, leading to her specialization in creating bespoke M’rirt rugs for clients who prefer exclusivity.
MRIRT offers timeless piece of Morocco’s soul, intricately woven with the threads of an enduring legacy.
