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Morocco, home to some of the world’s earliest handmade rug traditions, boasts carpets deeply rooted in the culture of the Amazigh (Berber) peoples and nomadic indigenous tribes. Photographer René Fietzek’s images capture the artistry of Morocco’s artisans, in collaboration with Maison de L'Artisan and STEP.

STEP Partner Beni Rugs offers a glimpse at a possible future for handmade carpets that is sustainable, ethical, and bright. Co-founder Robert Wright told STEP about their efforts to elevate the craft to its highest form.

Label STEP is partnering with the Maison de l’Artisan, a Moroccan government-run organization dedicated to supporting professionals in the craft sector, in a mandate to improve and update the country’s carpet industry for the present day. History of Handmade Carpet Making in Morocco Located in the Maghreb region of